Senior Social Media Specialist & Digital Marketing Manager
A digital marketing manager who has led e-marketing for brands across Egypt, the Gulf, Europe and the Americas, always on contract, always owning the full picture.
Build brands, set strategy, run content and creative, and lead teams of 5 to 15 people across many industries at once.
Every post answers a business question. I plan from the goal backwards, then measure and optimize what actually moves it.
Most brands do not have a content problem. They have a business problem hiding behind it. I solve it with a five-phase loop, one problem at a time.
Decisions are made on guesses. The brand does not know what its customers really say, want or fear.
One message for everyone, so nobody feels it was written for them.
Generic messages and weak hooks that nobody stops to watch.
Creatives and ads made without a plan, and a media buyer working from vague briefs.
Budget keeps going to weak ads while nobody knows what really works.
5 phases that repeat. Every cycle starts from the numbers of the one before, until you reach your goal.
If this sounds like you, let's look at your numbers together.
Send me your numbersQ Test
Diva Salon
Lumina
Inno Code
Al Kian Al Zahabi Contracting
Vivana
Also worked with: Artistical, Globe Upscale, Qutoof, Al Jazeera, Al Shayea, Liverpool College LPC, Final Group, SGE, Fusion Lab, Butterfly Agency, Ster, Marketiv, Mabani, Euromove, ZeTalents and more.
Drag the globe or tap a country
From launching businesses to leading marketing teams and creating impactful campaigns, I bring strategy, creativity, and business thinking together.
I help businesses build, structure, and grow through strategic marketing, creative direction, and effective team leadership.
For startups and businesses starting from scratch.
Turning your business idea into a strong brand with a clear identity, market position, and marketing direction.
Build a strong foundation that prepares your business to enter the market with confidence.
For established businesses ready to build or restructure their marketing team.
Helping growing businesses transform scattered marketing efforts into an organized, results-driven department.
Build an independent, well-structured marketing team that delivers consistent and measurable results.
For established companies seeking experienced marketing or creative leadership.
Joining your business in a dedicated role to lead strategy, creativity, content, or marketing operations.
Bring strategic thinking, creative leadership, and business understanding to your existing organization.
For brands, agencies, and businesses looking for specialized creative or marketing support.
Flexible, project-based collaboration for businesses that need professional execution without a full-time commitment.
Deliver high-quality, strategic creative work tailored to your business needs.
The Artistical journey, step by step
Whether you're launching a new business, building your marketing team, looking for strategic leadership, or need creative support, I'm here to help turn your goals into actionable results.
Let's Work TogetherContract roles · Egypt, Gulf, Europe and the Americas
Owned e-marketing, creative and brand building across many industries, supervising teams of 5 to 15.
Egypt · Saudi Arabia · UAE · Qatar · Kuwait · Libya · Iraq · Palestine · USA · Canada · Brazil
Ad results are monitored and analyzed; media buying is handled with specialist partners.
A free call so we can get to know each other and go through the services. I'll also ask you for a few specific links.
A deep dive into your brand and your numbers, then I present the solutions. No sales pitch at all.
You receive a written proposal with the scope of work, the timeline, and the price.
No sales pitch, no pressure.
Absolutely! If you have a media buyer, we can start together. The first step is a consultation session where we understand the business, define the brand's current position, and decide what we need before starting any marketing campaigns.
If your brand is still at the starting stage, you can book a consultation for $50 instead of $100. The goal is to set your priorities and draw a clear direction for the next steps.
Results start to become clear once campaigns collect enough data for us to analyze, we run more than one test, and we build our decisions on the actual numbers. No one can guarantee a specific number of days. What I can promise is a clear plan for every phase, well-designed tests, and continuous improvement based on performance.
I work in most industries. But if your business is in a field I have not worked in before, or I think a more suitable specialist exists, I will be clear with you and recommend the right person instead of offering a service that would not be at the best level.
It depends on the size of the work, the brand's needs, and the stage it is at. After the consultation session, you will receive a clear proposal with the Scope of Work, the expected timeline, and the cost.
Of course. I can work with your current team and hand over the ad copy, scripts, or a full creative campaign to the media buyer and designer. I also follow the campaign numbers in detail with the media buyer, and based on the results we refine the messages, ideas and creatives to improve performance.
You know the delivery date of everything from day one. If anything will be late on my side, you hear it before it happens.
I won't promise a result that is not in my hands. Meeting deadlines is my responsibility.
On-time delivery, always.
From a Dormant Brand to a Scalable Art & Décor Business
Artistical had been inactive for a long time and was almost starting from scratch: no consistent marketing, no content strategy, and no ecosystem connecting content, channels, website, sales and operations.
The real objective: rebuild the brand, reposition it, generate sustainable sales and create a scalable business ecosystem.
Far beyond social media management. I led Brand Growth, Marketing Strategy and Business Development: strategy, content direction, performance marketing, sales development, team building and operations.
Building a brand that sells, scales and stays memorable.
This campaign was created before the physical pieces existed. The artworks and every scene were designed with AI, so we could test the concept, build desire and shape the visual story ahead of production.
All paintings and designs shown in this campaign are AI-generated concept visuals.
A curated grid that mixes educational posts, storytelling, lifestyle scenes and social proof, so the page feels premium even before reading a caption. Tap the image to enlarge.
The campaign strategy and every script behind it: brand films, motion graphics, carousels, and educational and storytelling content. Click any card to read it.
Artistical went from a long-dormant brand to a growing business with a much stronger commercial infrastructure.
The success came from treating Artistical as a complete business ecosystem, not a social media account.
Break-even ROAS 3. Achieved ROAS 8–10.
Website, Social Media, Paid Media, Amazon, Noon, Jumia, Raneen.
From long inactivity to a structured, scalable business with stronger visibility, sales and opportunities.
From static content to video, organic growth, awareness and product discovery.
Team building, workflows, operational support, sales growth and scaling.
Marketing should not operate separately from the business.
A strong strategy understands how the business makes money, how the customer decides, how sales are generated, how operations handle growth, and how the brand scales sustainably. My role was to help build a stronger business around the brand.
We are planning the launch of the client's second brand in the Décor & Home Styling market, using everything learned from Artistical to build with a strong foundation from day one.
From growing one brand to building a multi-brand business.